Case Studies
A selection of work where strategy meets storytelling.
A LAGOS Love Story
Spotted a natural partnership in real-life couple and genuine brand fans @lunden.rose and @oliviamstallings, and built a giveaway around their story: the same jewelry style Lunden gifted Olivia for their first anniversary. The result felt personal, not promotional.
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Drove a 5% lift in total Instagram audience
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Turned partnership content into one of the brand's top 3 most-engaged posts of 2025
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Generated over 6,200 entries in the comments
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Sparked overwhelmingly positive sentiment, celebrating the couple's real-life story and the brand's spotlight on LGBTQ+ creators
Our LAGOS Our Way
Launched LAGOS' employee feature series, a monthly franchise that put the people behind the brand at the forefront, turning craftsmanship and care into stories worth watching.
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First employee feature was the most-engaged post of the year, outperforming all other content pillars
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Content series maintained momentum, landing among the top 3 most-engaged posts every month
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Ran monthly for over two years, expanding beyond static posts into video Q&A content
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Repurposed across the brand's careers page and paid ad campaigns, extending its value beyond organic content
Celebrity Spotlight
Built a celebrity dressing content strategy with a dual approach: reacting in real time to tentpole moments (e.g., award shows, the Met Gala), and resurfacing past celebrity content to tap into the current pop culture conversation. Custom templates gave the series a consistent look, built for speed and ready to run the moment an opportunity arose.
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Turned two celebrity moments into the most-liked posts in LAGOS' Instagram history
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Landed in the brand's top-performing content every month
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Brought red carpet and press-day styling into the feed as real-world inspiration
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Extended reach beyond Instagram by adapting the series for additional platforms